New customization program gives residents of One Ten Avenue Rd. the opportunity to customize their condominium as their own personalized masterpiece by working with architect Richard Wengle and one of four designers: Kim Lambert Design, Mason Studio, Two Fold Interiors, and Kelly Harvey Living.
Industry-leading builder, developer, owner, and operator, Sierra, has announced the sales launch for One Ten Avenue Road, a boutique luxury condominium located on Avenue Rd. south of Davenport, where the coveted Yorkville and Annex neighbourhoods come together. With only 72 private residences across 12 storeys, One Ten Avenue Road accomplishes an unparalleled customization opportunity for its residents, inviting them to shape their living space into a true reflection of themselves as part of their “Crafted by You” program. Should residents wish to enroll in the program, they will be given the opportunity to work with architect Richard Wengle and one of four acclaimed designers – Kim Lambert Design, Mason Studio, Two Fold Interiors, or Kelly Harvey Living – to create their perfect home. From configuring layouts and selecting finishes, this program allows residents to refine every detail to reflect their style and build their dream home, unlike anything seen before in Toronto’s preconstruction market.
“Many builders offer only limited options for pre-construction purchasers, but with our longstanding reputation for excellence across high-rise and low-rise community development as well as custom homebuilding, we believed there was an opportunity to allow homeowners at One Ten Avenue Road to tailor their new home to their personal preferences,” says Jeffrey Kansun, Managing Partner of Sierra. “The Crafted by You program offers a far more refreshing approach and caters to the desire of residents today who want to build their dream home without pre-set layouts and feel involved in every decision from day one.
Sierra works with homeowners on a four-step process to bring customized residences to life:
● Step 1: Layout Customization – Begin with a one-on-one session with Sierra and the Richard Wengle Architect team to review the floorplans and reimagine the suite’s layout. Residents can move walls, adjust room configurations, and create a flow that suits their lifestyle.
● Step 2: Choose a Designer: Select from a curated roster of four prestigious interior design studios, each renowned for its distinctive style and expertise.
● Step 3: Define a Vision: Purchasers meet with their chosen firm to articulate their goals, preferences, and personal style for every aspect of their future home – from materials to textures and lighting.
● STEP 4: Creativity Meets Process: Purchasers collaborate closely with their design team and Sierra to seamlessly align their vision with the construction process
One Ten Avenue Road features a collection of one to three-bedroom condominiums and two exclusive townhomes ranging from in size depending on the selected configuration. The architecture by Richard Wengle seamlessly blends modern elegance with the preservation of the community’s history. The new boutique residences will maintain a magnificent historic building while creating a prominent yet balanced addition to the streetscape that seamlessly integrates a striking new modern structure. This new addition to the community will feel both timeless and contemporary.
“Our vision for One Ten Avenue Road was to create a true marriage of old and new, where the preservation of the historic building remains paramount while inspiring the form and details of our design,” explains architect Richard Wengle. “By drawing from the richness of Yorkville and The Annex
The interiors of One Ten Avenue Road, envisioned by The Patton Design Studio, seamlessly extend the building’s architectural narrative by blending historic character with modern refinement. Beautifully curated materials and meticulous detailing create a sense of timeless sophistication, while heritage elements are thoughtfully integrated to ensure harmony between exterior and interior. The result is a transitional design that feels both opulent and inviting.
Uniquely positioned at the crossroads of The Annex and Yorkville, One Ten Avenue Road offers residents the rare opportunity to enjoy a private sanctuary that balances tranquility and vibrancy. Rooted in The Annex’s tree-lined streets, grand homes, and historic charm, the residences embrace a sense of quiet luxury and cultural richness. At the same time, residents are only steps from Yorkville, providing effortless access to the city’s world-class shopping, dining, and cultural experiences – all while retreating home to the privacy and calm of The Annex.
One Ten Avenue Road also provides a curated selection of amenities for residents. This includes:
● The convenience of a 24-hour concierge and valet service.
● A rooftop terrace that offers a perfect setting for al fresco dining and entertaining.
● A social lounge and cozy fireplace lounge for more intimate gatherings.
● Opportunity to store prized vintages in an exclusive wine cellar, complete with private, temperature-controlled lockers and tasting room
Pricing begins at under $1 million for a one-bedroom suite and increases based on suite size as well as
final layout and design choices.
Renderings of One Ten Avenue Road can be found here
About Sierra
Sierra is a leading builder, developer, owner, and operator of multi‐family, mixed‐use, and commercial properties, with over 35 years of experience creating quality homes and condominiums in Toronto and Southern Ontario, and in select markets in the United States. Committed to creating beautifully distinctive
communities in neighbourhoods with strong access to transit, amenities, and local surroundings, Sierra
delivers exceptional craftsmanship, top‐tier customer service, and regulatory excellence—maintaining a
pristine track record with Tarion and BILD. Sierra stands apart by attending meticulously to every stage
of development, ensuring that their projects are built not just as homes, but as lasting foundations for
families, community, and life.
Learn more online at Sierra.ca or on social media at @sierracommunities
