Sales & Marketing Stories

April 13, 2026

There’s a tendency in our industry to chase the moment, the listing launch, the offer night, the market spike, the viral post. But every once in a while, culture hands us a masterclass that reminds...

April 13, 2026

I know many influencers who hold very little real world influence, and many influential people who can move mountains in...

April 1, 2026

In real estate, we’ve long been taught that we need to present a version of ourselves that feels polished, successful,...

March 16, 2026

There was a time in real estate when feedback after a showing was simply understood. It wasn’t optional, it wasn’t...

March 4, 2026

After my recent article on colour, many agents reached out with the same question.  “But how do I choose?”  How...

February 16, 2026

Welcome to a 7 Part Selling Homes in Canada in a ‘ Shifted ‘, not ‘ Shifting ‘ Market Series....

February 13, 2026

We’re living in one of the most exciting eras real estate has ever seen from a technology standpoint. As we...

February 2, 2026

Colour is a powerful tool for expressing identity, guiding emotion, and shaping behaviour. In branding, real estate, design, and life...

January 14, 2026

There is something quietly confronting about sitting in front of a mirror and really looking at yourself. Not just your...

January 12, 2026

Multimedia has quietly become one of the most influential forces shaping modern real estate in Canada. We know, because we...