Sellers Approach the Fall Market with Realism, Strategic Timing and Growing Confidence, RE/MAX CANADA

September 5, 2025

Part #2 – Buyers Show Optimism and Sellers Adjust Their Expectations as Market Conditions Shift

As economic uncertainty lingers and the Canadian housing market continues to shift, REMAX brokers and agents agree that sellers who come to the table with a clear strategy are more likely to find success. This means realistic pricing, smart staging, and a solid understanding of local market conditions.

Eight per cent of Canadians say they plan to sell their home in the next year, and among them, confidence is strong. According to the Leger survey, 63 per cent believe they’ll be able to secure their asking price — a sign that sellers may already be aligning their expectations with what buyers are willing to pay in today’s more balanced market.

With home prices expected to dip even further by the end of 2025 and pent-up demand reverberating in many markets across the country, conditions bode well for informed, well-prepared sellers

“Our Fall Housing Market Update illustrates a dynamic market shift, with brokers reporting a 25-per-cent surge in conditional sales across 33 of 37 regions surveyed, and growing buyer confidence fueled by improved affordability,” says Kottick. “Canadians remain committed to home ownership as a cornerstone investment, and REMAX agents are poised to guide buyers and sellers through a recovering market with expertise and supportive policies.”

 “This is a pivotal period, where informed, well-timed decisions will make all the difference for Canadians navigating a shifting market,” adds Kottick

Consumer Sentiments Going into the Fall Market

Canadians are reporting a growing sense of stability, with 46 per cent of survey respondents anticipating that the economy will hold steady over the next six months and 38 per cent viewing the current economy as strong — a sign that the gap between optimism and pessimism is narrowing. Despite certain challenges, 92 per cent of Canadian homeowners see their homes as a solid long-term investment, reflecting unwavering confidence in real estate as part of their investment strategy.

As the Canadian housing market moves toward recovery, a wave of optimism is emerging. According to Leger survey insights, 46 per cent of Canadians are hopeful that the federal and provincial governments’ renewed commitment to building more housing will enhance affordability within the next three to five years. 

This growing confidence signals a brighter outlook, with government initiatives poised to play a critical role in stabilizing and strengthening the housing landscape, offering renewed hope for prospective buyers and a resilient market ahead.

As Canadians wait for a boost in housing supply to ease their affordability pains, 53 per cent said working with a local real estate agent would be helpful to better access pockets of affordability. As illustrated by the wide-ranging regional data and trends on the horizon this fall, housing markets can differ dramatically from city to city and even from one neighbourhood to the next, highlighting the importance of working with a local expert to help homebuyers and sellers navigate changing market conditions.

-Don Kottick, President of REMAX Canada

RE/MAX CANADA

To read this comprehensive Fall Market Report by RE/MAX Canada, visit RE/MAX.CA

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