A made-in-Canada partnership advances consumer protection and professional transparency — and covers the verification fee for professionals who join AgentMarket.
The Real Estate Institute of Canada (REIC) and AgentMarket, a British Columbia-based consumer real estate search and comparison platform, today announced a national partnership designed to advance consumer protection and bring greater transparency to how Canadians find and evaluate real estate professionals.
The announcement coincides with AgentMarket’s national launch, as AgentMarket expands its platform to consumers across Canada. Through the partnership, consumers using AgentMarket will see clear verification signals — including the recognized REIC Verified credential and membership-in-good-standing status — before they engage a professional. The result is stronger consumer protection, more informed decision-making, and a commitment to raising the bar for professionalism across the industry.
As part of the partnership, AgentMarket will cover the cost of REIC Verified status for professionals who create a new AgentMarket profile — so that when they join the platform, the credential is within immediate reach at no cost to them.
“Right now, a consumer has no fast, reliable way to check whether the agent they’re about to hire has the training and ethics record to back up their business card. This partnership makes that check instant, visible, and free for professionals who are ready to meet that bar.” — Don Inouye, CEO, Real Estate Institute of Canada
“AgentMarket gives consumers a complete picture of who they’re hiring — sales history, credentials, designations, and the experience to back them up. Partnering with REIC adds the verification layer on top of that, so consumers aren’t just reading a profile — they’re looking at someone who has been independently
vetted. That’s what trust actually looks like.” — Kimberley Knook, Co-Founder, AgentMarket
What Is REIC Verified?
REIC Verified is a credential issued by the Real Estate Institute of Canada following a structured review of a professional’s education, ethics record, and standing within the industry. It is distinct from simple membership — it is an active endorsement that the professional has met REIC’s elevated standards. Verified professionals display a recognized badge that consumers can see and trust. To learn more about the verification process, visit reic.ca/reicverified.html.
What This Means for Consumers, Professionals, and the Industry
▸ For consumers: A free, national platform to search and compare real estate agents and brokers — with visible verification status, credentials, and integrity indicators displayed upfront, so consumers are protected before they ever make contact.
▸ For verified professionals: A trusted channel that surfaces their credentials directly to motivated buyers and sellers — differentiation that goes beyond years of experience or sales volume.
▸ For unverified professionals: Create a profile on AgentMarket and the cost of going through the REIC Verified process is covered — making it straightforward to earn the credential and display it where consumers are already looking.
▸ For the industry: A shared-values approach to consumer protection and professionalism — raising the bar for what Canadians should expect when hiring a real estate professional.
About the Real Estate Institute of Canada (REIC)
The Real Estate Institute of Canada is the country’s leading provider of advanced real estate education and professional development. REIC designations and credentials are recognized across the industry as markers of expertise, ethics, and ongoing commitment to professional standards. For more information, visit reic.ca.
About AgentMarket
AgentMarket is a British Columbia-based consumer real estate search and comparison platform that helps Canadians find and evaluate qualified, credentialed real estate professionals. Launched nationally in March 2026, the platform surfaces verified credentials, designations, sales history, and regional expertise — giving consumers the information they need to make confident, protected decisions.
For more information, visit agentmarket.ca
SOURCE, REIC
To learn more, visit REIC REAL ESTATE INSTITUTE of CANADA
