Time. The thing that everyone wishes they had more of to spend with family and friends, dream their dreams and feel less stressed. Realty Executives is giving time back to their agents through a brand new AI forward partnership. Realty Executives International has partnered with Lofty, an award-winning real estate technology platform known for its AI-powered CRM, marketing automation, and lead generation tools.
This collaboration marks a major leap forward for Realty Executives’ network of over 150 brokerages, teams, and agents across North America. By integrating Lofty’s enterprise-grade technology into the Realty Executives family, Executives can now harness advanced tools to grow their business, manage client relationships seamlessly, and increase profitability—all while using AI technology to spend less time behind the computer and more time building connections with people.
Realty Executives President Patrick van den Bossche summed it up best:
“Real estate pros at every level need to leverage technology. Lofty gives our network the tools to drive revenue from their existing databases—with a smart cost model that works for every size brokerage or team.”
For decades, Realty Executives has been empowering entrepreneurial real estate professionals with the independence, resources, and brand strength they need to succeed. Originally curating proprietary technology for their agents, Realty Executives has always known how important an all in one system is to busy agents. This partnership continues that mission, ensuring every Executive has access to cutting-edge technology designed to close more deals, and build stronger relationships, and bring their business to the next level, the Executive Level.
What Lofty Brings to the Table
Lofty has built a reputation for delivering an all-in-one solution that streamlines the real estate workflow. With a competitive package, here’s what Realty Executives agents can now expect:
● AI-Powered CRM A central hub where every lead, contact, and client interaction is tracked, automated, and easy to access—saving hours of manual follow-up.
● Smarter Lead Generation Tools With Lofty Blast for targeted outreach, Lofty Present for stunning, personalized client presentations, and Social Studio for automated social media marketing, agents can keep their pipelines full with less effort.
● Real-Time Business Intelligence Lofty’s reporting and analytics give brokers and team leaders a clear view of agent performance, marketing ROI, and growth opportunities—helping them make better decisions, faster.
● Custom Branding & Flexibility Brokerages can personalize the platform with their own branding, set permissions, and design workflows that fit their unique operations.
Proven in the Field
Realty Executives leaders have already seen the potential. Michelle Gilmour, Realtor and Marketing Director at Realty Executives Plus Ltd., Brokerage says Lofty is just what the agents are looking for.
“We have seen it before – new tech on the scene and every agent wants it but do they stick with it? With Lofty, there is no reason to leave! With our competitive partnership, the AI forward technology and user-friendly backend, our Executives are loving Lofty”
This focus on real-world functionality is what sets Lofty apart. It’s not about overwhelming agents with features—it’s about giving them the exact tools they need to generate business and keep clients engaged.
Recognition from the Industry
The partnership’s timing couldn’t be better. In July 2025, Lofty earned Gold in the Real Estate Technology category at the Globee® Awards, cementing its place as one of the most innovative and effective platforms in the industry. This award reinforces that Realty Executives agents are getting access to a truly best-in-class system.
Why This Matters for the Future of Realty Executives
This year marks 60 years of Realty Executives, but that doesn’t mean we act our age. Realty Executives is a multi-generation family grown company that understands the importance of innovation, technology and supporting real estate professionals at every level.
In an era where the average agent is juggling countless apps, logins, and systems, the Realty Executives–Lofty integration is a game-changer. It consolidates technology into a single platform, reduces costs, and gives Executives a competitive edge in the marketplace.
For a brand that’s always prided itself on “Empowering Executives Since 1965”, this partnership is a natural evolution—one that blends Realty Executives’ long-standing tradition of innovation with modern, AI-powered capabilities.
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The Bottom Line
With Lofty, Realty Executives agents aren’t just keeping up with the industry— they are in front of it. The tools are smarter. The insights are clearer. The workflows are smoother. And most importantly, the opportunities for growth are bigger than ever.
As Patrick van den Bossche put it:
“Our Executives now have a platform that helps them operate at peak performance while keeping their focus where it belongs—on serving their clients.”
The common quote, ‘if you are not using AI, you are behind’ is a true statement to today’s working worlds. And with this partnership, Realty Executives is making sure their network is staying ahead of the game.
To learn more, visit REALTY EXECUTIVES
