In a defining moment for Canadian luxury real estate, Sotheby’s International Realty Canada has announced the appointment of Mustafa Abbasi as its new president, a leadership move that signals both continuity and evolution for one of the country’s most prestigious brands.
Abbasi officially begins his transition immediately and will work closely with Effi Barak through March 6, ensuring a thoughtful and seamless handover. His appointment represents more than a change in title, it reflects a clear vision for where luxury real estate in Canada is headed, a future defined by the thoughtful pairing of brand legacy with technological advancement, operational sophistication, and a culture that remains people-first at its core.
At its foundation, Sotheby’s International Realty Canada has always been about relationships, trusted global connections built carefully over decades and a culture rooted in professionalism, discretion, and service. Abbasi understands this deeply. He steps into the role with a stated commitment to honour the brand’s heritage while elevating its equity in an increasingly competitive and digitized marketplace. Listening, collaboration, and the elevation of agents’ success are central to his leadership philosophy. In a time when the industry can feel transactional and fast-paced, this emphasis on partnership feels both strategic and reassuring.
Abbasi’s background uniquely positions him for this moment. As the founding president of Zolo, he built one of Canada’s leading technology-enabled brokerages, scaling operations nationally and redefining how data and digital tools could enhance the client experience. Following Zolo’s successful acquisition by Questrade Financial Group, Abbasi continued to serve as president and chief operating officer of Zolo Ventures. His experience navigating growth, innovation, and strategic exits brings a modern operational lens to a heritage brand, precisely the balance today’s luxury consumer demands.
At the same time, this transition is marked by gratitude. Effi Barak, who has served as interim president since April 2025, provided steady, strategic leadership during an important chapter. His tenure ensured stability, clarity, and continuity, laying the groundwork for this next phase. As he concludes his role on March 6, he leaves behind an organization well-positioned for sustained success and strengthened national cohesion.
Across Canada’s diverse markets, from Vancouver to Toronto, Montreal to Calgary, and beyond, Sotheby’s International Realty Canada continues to set the benchmark for luxury representation. Its distinction lies not only in extraordinary properties but in exceptional service, refined marketing, and unparalleled global reach through the Sotheby’s International Realty network. In an era when clients expect both high-touch expertise and high-tech efficiency, the brand’s direction under Abbasi suggests a confident stride forward.
Leadership transitions often reveal a company’s priorities. In this case, the message is clear, preserve the culture, strengthen the systems, empower the professionals, and elevate the client experience. For Canadian agents representing this iconic brand, the path ahead is one of opportunity grounded in integrity and high standards.
As the industry watches this new chapter unfold, there is a palpable sense of momentum. With Mustafa Abbasi at the helm, Sotheby’s International Realty Canada appears poised not only to maintain its prestigious standing, but to redefine what modern luxury real estate leadership looks like in Canada.
SOURCE, SOTHEBY’S INTERNATIONAL REALTY CANADA
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