FIRST WEEK FEVER!
As summer winds down and routines begin to settle back into place, September is the perfect time for REALTORS® to regroup, refocus, and reignite their business. The fall market in Canada is a high-opportunity season. Only the serious buyers return, listings pick up, and there’s a sense of momentum that can carry you straight through to year-end. But to take full advantage of it, you need to shake off the summer slowdown and get into intentional action.
Enter the Intentional September Reset Challenge, seven simple, focused steps you can take in the first week of September to boost your energy, sharpen your focus, and build business momentum. Now, let’s get started!
Reconnect with Your Database
‘Hello, how was the summer?’ Your past clients, leads, and contacts are your best source of business, especially as people start thinking about fall plans. A quick check-in can go a long way. Send a personalized message, something as simple as ‘Hope you had a great summer! If you’re curious about what your home might be worth this fall, let me know. I’m happy to offer a free market update.’ This can be done through email, text, or even a few friendly phone calls. Use this time to re-engage your sphere and remind them you’re still active and available to help.
Host a ‘Back-to-Reality’ Open House or Neighbourhood Pop-By
With kids back in school and long weekends behind us, people are around and paying attention again. Hosting a strategically timed open house can draw out new buyers and give your listings extra visibility. Add seasonal touches like fall décor, a warm apple cider station, or a back-to-school treat bag for families. Alternatively, consider a pop-by to your farming area or past clients, something small but memorable to keep you top of mind. Think locally roasted coffee, a school-year survival kit, or a handwritten note.
Launch a Fall Marketing Campaign
September is the perfect time to launch a refreshed marketing campaign aligned with the changing season. Create a ‘Fall Market Outlook’ newsletter or a series of social media posts that answer timely questions, ‘Is it still a seller’s market?’, ‘Is fall a good time to list?’, or ‘What should buyers know right now?’ This positions you as the trusted expert and gives your audience real value. If you’ve been meaning to refresh your marketing materials, your listing presentation, CMA package, or even your business cards, now’s the time to do it.
Review and Reset Your Business Plan
Before you dive headfirst into the fall market, take a moment to assess where your business stands. How many transactions have you closed this year? What sources brought in your best leads? Are you on track to hit your quarterly or yearly goals? A quick review can highlight what’s working, and what’s not. Then, set new micro-goals for the final quarter. Whether it’s booking five new listing appointments, increasing your social media consistency, or doubling your prospecting hours, clarity and focus will help guide your daily actions.
Re-Energize Yourself
Let’s be honest, real estate can be a grind, and after a busy summer, you may be feeling a little burnt out. Recharging isn’t a luxury, it’s a necessity. Give yourself a short break or do something that inspires you, book a massage, hit a hiking trail, spend time unplugged with family or friends. At the same time, consider investing in a little professional polish. Update your headshots, revamp your social media bio, or attend a real estate workshop to get inspired and refreshed. Your energy is contagious, when you’re recharged, clients feel it.
Eliminate Distractions and Focus
September is go-time, and to maximize your impact, you need to protect your focus. Start by identifying time-wasters, excessive scrolling, constant email checking, or saying ‘yes’ to things that don’t serve your business. Set boundaries by time-blocking your day, one block for lead gen, one for appointments, one for admin, and one for personal time. Turn off unnecessary notifications and keep your workspace clean and clutter-free. Remember, every ‘yes’ to a distraction is a ‘no’ to your goals.
Create a Daily ‘Power Routine‘
Consistency is the secret weapon of high-performing REALTORS®. Start your September strong by building a simple, repeatable daily routine that sets the tone. Begin your mornings with a short mindset or planning session. Block time for lead generation, even just 45 minutes of focused follow-ups can change your business. End each day by preparing for tomorrow, so you always know what’s next. A steady routine keeps you grounded even on the busiest days. Routines are golden, trust us!
September is like a fresh page in your calendar, full of potential. Whether you’ve had a quiet summer or a busy one, the Intentional September Reset Challenge is your chance to recommit, refocus, and reignite your business. These seven steps aren’t revolutionary, they’re simply powerful habits that, when executed with consistency, lead to results.
Challenge yourself to do all seven within the first week of September. Print them out. Make a checklist. Set a reminder. Your future business will thank you.
