Sales & Marketing Stories

March 4, 2026

After my recent article on colour, many agents reached out with the same question.  “But how do I choose?”  How do I choose my colours, my messaging, my positioning, my direction?  It is a fair...

February 16, 2026

Welcome to a 7 Part Selling Homes in Canada in a ‘ Shifted ‘, not ‘ Shifting ‘ Market Series....

February 13, 2026

We’re living in one of the most exciting eras real estate has ever seen from a technology standpoint. As we...

February 2, 2026

Colour is a powerful tool for expressing identity, guiding emotion, and shaping behaviour. In branding, real estate, design, and life...

January 14, 2026

There is something quietly confronting about sitting in front of a mirror and really looking at yourself. Not just your...

January 12, 2026

Multimedia has quietly become one of the most influential forces shaping modern real estate in Canada. We know, because we...

January 5, 2026

When you start your own high-end business at 18 years old, you quickly learn how to look the professional part...

December 30, 2025

Every mar­ket is flood­ed with cook­ie-cut­ter videos, cap­tions, and mar­ket­ing. Agents seem more con­cerned with get­ting views and fol­low­ers than...

December 30, 2025

January is a natural time for fresh starts. Many real estate professionals use it to review their systems, update goals,...

December 29, 2025

Colour Is the New Conversion Tool, How REALTORS® Win Attention and Trust in 2026. We love COLOUR, welcome Marty Supreme....