Canada’s real estate industry is experiencing one of its most exciting moments in years, and the energy behind it will be on full display from January 28–29, 2026 at the Mississauga Convention Centre during BUZZ Greatness 2026. Known simply as BUZZ, this annual flagship real estate conference has become one of the most influential gatherings in the country, bringing together the brightest minds, most innovative thinkers, and top professionals from across Canada and beyond. What makes this conference so indispensable is not just its lineup of speakers and sessions, but the vibrant community it builds and the momentum it creates for REALTORS®, brokerages, leaders and industry partners alike.
BUZZ was established in Toronto in 2010, and over more than 15 years the event has grown into Canada’s premier real estate conference, uniquely positioned as a hub for insight, collaboration and growth. The philosophy of the event centres on connection, elevating industry standards, and equipping professionals with the tools they need to excel in a fast-changing market. Attendees come from across Canada, the United States and even Europe, proof that the reach and influence of BUZZ stretch well beyond provincial borders.
What sets BUZZ apart is its strategic combination of big-picture thinking and practical takeaways. Over two full days, REALTORS® have access to keynote addresses, panel discussions, interactive sessions and networking opportunities designed to sharpen skills, broaden perspectives and strengthen business outcomes. From emerging trends in technology and MLS innovation to the latest economic forecasts and leadership insights, the content at BUZZ is curated to reflect what matters most right now in Canadian real estate, and what will matter in the year ahead.
At the heart of BUZZ Greatness 2026 are the conversations that will shape the industry’s direction in 2026 and beyond. Two of the most anticipated sessions of the event focus on economic outlook and MLS innovation, subjects that go to the core of every real estate professional’s business. These sessions are not just informative, they are essential gatherings where REALTORS® can gain clarity on the forces influencing markets, consumer confidence, and technology adoption from the most experienced thought-leaders who are in the know.
The first of these power sessions is MLS Innovation & Efficiencies, scheduled on the morning of January 29. This discussion explores the evolving role of MLS systems in a real estate landscape increasingly defined by data, technology, integrity and transparency. With insights from industry leaders like John DiMichele, CEO of TRREB, and Bill Duce, CEO of Cornerstone, and moderated by Tim Syrianos, Broker of Record at RE/MAX Ultimate, this session promises to unpack how MLS platforms are transforming the way agents access information, serve clients and operate their businesses. Understanding these shifts is crucial for REALTORS® who want to remain ahead of the curve in a data-driven marketplace.
The Economic Forecast & Financial Trends 2026 session takes place on January 28th and sets the tone for the entire Conference. This very important discussion offers a compelling look at Canada’s economic trajectory. In a time of shifting confidence and policy change, REALTORS® need to understand the broader economic context that impacts housing demand, interest rates, consumer behaviour, and investment flows. This session brings together distinguished economists and National Real Estate Leaders, including Katherine Judge from CIBC, Ted Tsiakopoulos from CMHC, and Fred Cassano from PwC, moderated by Steve Tabrizi COO, RE/MAX Hallmark, to share evidence-based projections and insights that can help agents and brokers make informed strategic decisions.
Beyond these marquee discussions, the conference offers a rich agenda of additional sessions covering innovation, leadership, marketing, team building and technology adoption, all tailored to help REALTORS® thrive in today’s complex environment. BUZZ’s dynamic programming ensures that whether you are a solo agent, part of a top team, a brokerage leader, or involved in a supporting sector like mortgage, law or property tech, there’s actionable learning to be gained.
One of the hallmarks of BUZZ is its emphasis on community and collaboration. More than just a series of talks, the conference fosters meaningful connections among attendees. Networking lounges, exhibitor showcases, photo activations and dedicated meet-ups create spaces where professionals can exchange ideas, form partnerships and build relationships that continue long after the conference ends. For many REALTORS®, these connections become a cornerstone of long-term business growth, referral networks and professional support systems.
Another major strength lies in the conference’s alignment with Buzz Buzz Media Inc. (BBMI), the media powerhouse behind BUZZ’s brand and message. BBMI champions storytelling, thought leadership and industry visibility across Canada’s real estate landscape. Through insightful editorial content, strategic communication and a commitment to positive narratives, BBMI helps elevate the voices of REALTORS®, brokerages and real estate innovators, reinforcing the idea that strong media presence and professional reputation are central to business success.
In an industry defined by both opportunity and disruption, BUZZ Greatness 2026 stands as a must-attend event for REALTORS® who want to lead, not lag behind. It’s a place to learn from top economists and CEO-level speakers, to engage in thoughtful dialogue about the future of MLS and market conditions, and to build the knowledge and networks that support a thriving business. Whether you’re focused on market share, innovation, client experience or long-term sustainability, this conference gives you the perspective and practical tools to make 2026 your best year yet.
