After sitting on the sidelines waiting out the market, you have decided on selling your home. You are not alone. This past fall, a NerdWallet study found that a fifth of homeowners plan to sell their homes in the next three years, and 41 percent intend to list their homes in the next five years.
If they plan to follow through on these plans, this could mean an injection of supply in a tight Canadian real estate market, which could help improve the housing affordability situation.
For now, according to the Canadian Real Estate Association (CREA), home prices are up, demand is robust, and mortgage rates look more likely to have peaked at around the five percent mark. At the same time, not all housing markets are created equal.
Toronto Housing Market
In the Toronto real estate market, things are gradually inching toward a buyer’s market. In February, association data revealed that home sales plunged more than 27 percent from the previous year. The average selling price also tumbled 2.2 percent to below $1.09 million. The good news for prospective homebuyers? New listings surged 5.4 percent year-over-year, with more than 12,000 units hitting the Toronto real estate market.
With borrowing costs beginning to improve amid the Bank of Canada’s aggressive rate-cutting cycle, affordability should improve. That is if economic worries abate, says Jason Mercer, the chief market analyst at the Toronto Region Real Estate Board.
“On top of lingering affordability concerns, homebuyers have arguably become less confident in the economy,” Mercer said in a recent report. “Uncertainty about our trade relationship with the United States has likely prompted some households to take a wait-and-see attitude towards buying a home. If trade uncertainty is alleviated and borrowing costs continue to trend lower, we could see much stronger home sales activity in the second half of this year.”
Winnipeg Housing Market
Conditions were vastly different in the Winnipeg real estate market. According to the Winnipeg Regional Real Estate Board (WRREB), sales of residential homes increased 11 percent in February, while average prices climbed 14 percent to $458,064. Active listings dropped 15 percent compared to a year ago.
Daphne Shepherd, 2024-2025 President of the Winnipeg Regional Real Estate Board, says February was a record month for residential detached average prices. “February represents the seventh consecutive month in which the All MLS® sales total was that month’s third best result on record and the eighth consecutive month with All MLS® sales increases over the previous year,” Shepherd said.
Still, despite the impressive performance in the prairie municipality, Winnipeg enjoys one of the country’s most affordable real estate markets.
As the statistics point out, it is crucial for homeowners considering selling their units to navigate the local real estate market.
So, is this your time to erect a for-sale sign on your front lawn? If so, it is vital to understand the Canadian real estate market when selling your home. What should you be looking for anyway? Let’s dig deeper and assess some trends and factors to monitor during this exciting – and at times dismaying – period.
Understanding the Real Estate Market When Selling Your Home
Here are nine things to consider when selling your home in today’s real estate market:
Work with Your Real Estate Agent
Some homeowners will make the mistake of going it alone. This is a misstep. Whether buying or selling, having this expert on your side takes the guesswork out of the process. This industry professional understands the current market, knows the neighbourhood well, and comprehends the many facets of the sector’s rules and regulations. Remember, realtors have your best interests at heart, so it is wise to work with one.
Strategic Pricing
Should you strategically price your home or list it at whatever you want? Depending on where you are located, it could be a buyer’s or seller’s market. As a result, it would be prudent to strategically and correctly list your home’s genuine worth. Ultimately, it is about discovering the ideal listing price that strikes a delicate balance of fair market value and attracting buyers.
Here are a few measures you can employ to garner the right price:
- Request a home evaluation to determine your property value compared to the rest of the area’s market conditions.
- Perform a home inspection to ensure everything is ready to showcase.
- Collaborate with your real estate agent on pricing.
Timing Your Listing
Believe it or not, even in today’s housing market, it is crucial to list your home at the right time. While it is not always possible, industry experts say it should be prioritized. Why? You want to sell when prospective homebuyers want to acquire a property.
Here are a few things you need to know:
- Winter is usually the slowest time of the year, particularly around the holidays.
- People are typically ready to purchase a home when it is warmer outside.
- Selecting the best day of the week can offer a competitive edge.
- Your real estate agent’s online and offline marketing strategy will also consider the timing of your listing.
It is also worth recommending that you be flexible with your showing times. If interested individuals are appearing after work rather than in the middle of the day, then it is an indication that you might need to be more accommodating to bolster the odds of a sale.
Check Emotion at the Door
Do you think your home is worth much more than what is being listed? Do you think it will be hard to part ways with the keys to your house that you saw your children grow up in? Would you reject a request from the homebuyer to toss in a new refrigerator?
Whatever the case may be, experts recommend checking your emotions at the door and making intelligent decisions. Remember, your objective in selling your home is to sell it fast and garner the best price possible.
Declutter
Decluttering your home can be a herculean endeavour as we accumulate a lot of stuff over the years. However, it is a vital task that should be done to allow potential homebuyers to examine the space through their lenses. By having open space, you can also maximize the square footage rather than keeping everything cramped with chests, sofas, boxes, and a whole host of other items that take up space.
Staging the Right Way
Staging is a critical tool in your selling arsenal. You want to present your home in the best possible light. Even if your home is crammed with so much stuff, you should try to remove many of these things and stage your living room, bedrooms, or kitchens so that they are attractive to buyers.
Here are several tips:
- Conduct a deep cleaning of your entire home.
- Stage your home to appeal to buyers rather than gorgeous furniture pieces (a single-family home will appeal to families, while a bachelor condominium suite will appeal to single professionals).
- Improve your curb appeal by mowing the lawn, installing a neat street number sign, changing the light bulbs, and organizing the yard.
- Snap high-quality photos of your home because many buyers will be performing their search online, meaning they will explore virtual tours, floor plans, and still images.
Yes, during the coronavirus pandemic, the buying frenzy meant anything goes, and buyers were indifferent to the conventional approaches to purchasing a property. Conditions have stabilized, and now it is best to utilize traditional methods in the real estate market.
Repairing Major and Minor Problems
From a leaky roof to a leaky faucet, sellers should be responsible enough to help repair major and minor problems throughout your house – inside and outside. By doing this, you can maximize your listing price rather than having to haggle with a buyer about having to repair or replace something. Additionally, homebuyers will request inspections anyway (they have made a comeback in the post-pandemic market!), so these professionals will inevitably find out sooner or later.
Expect Smart Buyers
If you were a smart person buying your first (or second) home, then why wouldn’t the individual purchasing your house emulate this behaviour? In today’s day and age, where information from professionals is readily available through a few clicks, it is safe to assume that all of the people sauntering through your kitchens and assessing the bathrooms are properly prepared! In fact, today’s housing climate demands everyone – buyers and sellers – to be clever.
In the end, many prospective homebuyers are equipped with a heavy arsenal of knowledge. Be it smartphone apps or an exceptional real estate agent at their side, you should definitely expect intelligent buyers to walk through your doors.
Finalize the Sale
After both sides of the transaction have agreed to the terms, it is time to sign a purchase agreement. Your attorney or a notary will have likely performed the legal aspects. The title is clear, the required documents have been filled, and the paperwork officials transfer ownership from you to the buyer. When closing day arrives (yay!), the buyer will visit the attorney’s office to finish the paperwork and offer the funds. At this stage, the transaction is complete, keys are exchanged, and proceeds from the sale will be distributed.
When Selling Your Home, It’s About Confidence
Indeed, buying and selling your home can be an arduous experience. There are many steps involved on both sides of a deal. That said, as long as you have trusted and seasoned professionals on your team, be it a real estate agent or a lawyer, you can be confident that selling your home in today’s real estate market is simple and hassle-free.
Ready to Sell With Confidence?
The Canadian housing market is changing — but with the right team and strategy, you can navigate it like a pro. Whether you’re listing in Toronto, Winnipeg, or anywhere in between, a local REMAX agent can help you price, stage, and sell your home with confidence.
Connect with a trusted RE/MAX agent today to understand how these changes could impact your buying, selling, or investment plans, and make your decisions with confidence.
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