For John Rota, real estate has never been just a transaction – it’s about movement, momentum, and making meaningful change in people’s lives. That mindset is reflected in the name of his Edmonton-based Müve Team (pronounced “move”), a brand built around action, progress, and pushing boundaries. Now, John and his powerhouse team of 46 agents and 5 staff members are bringing that energy to eXp Realty, officially making the move on May 1, 2025.
And they’re not coming quietly. The Müve Team closed over $303 million in sales (CAD) across more than 686 transactions in 2024 alone, making them one of the most productive and recognized teams in Western Canada.
“I’ve been considering eXp for over six years,” said John. “The model has always intrigued me, especially with its collaborative culture, borderless brokerage approach, and the sheer scale of training available for agents. But now, the timing was right, not just for me, but for the entire Müve Team.”
A Bold Move to Support Growth and Collaboration
The Müve Team’s decision to join eXp wasn’t taken lightly. With a legacy at top Canadian brokerages — including RE/MAX, Royal LePage, and most recently Sweetly Real Estate — Rota knew the next move had to align with their hunger for growth, innovation, and connectivity.
“We joined for the collaboration and the ability to grow our market share through a borderless brokerage model,” he said. “There’s nothing else like it. Our team thrives on innovation, and eXp’s cloud-based platform and access to agents across North America will help us scale in ways we never could before.”
This pivotal move was inspired and encouraged by eXp Realty top producers James Knull and Justin Havre, both respected leaders who have built powerhouse teams within the brokerage. Notably, this transition marks a historic first for eXp Realty in Canada — the first official co-sponsorship, with James Knull serving as the primary sponsor and Justin Havre as co-sponsor. This unique leadership collaboration speaks to eXp’s agent-centric culture and its ability to foster synergy among top performers.
The Cash Offer Advantage and High-Touch Service
The Müve Team’s seller-first strategy has become a differentiator in the Edmonton market. At the core of their value proposition is a streamlined cash offer program that provides sellers with flexibility and confidence to move on their timeline — eliminating friction and maximizing convenience.
“Our team combines that innovative model with the kind of high-touch service that builds lasting relationships,” said John. “It’s about blending tech and personal care – and eXp gives us the tools to do both even better.”
A Seamless Transition and Excitement for What’s Next
With a seamless transition already underway and Mega Team status firmly secured, the Müve Team is hitting the ground running. From leadership to onboarding, Rota says the support from eXp has been collaborative and consistent.
“It’s been smooth, easy to navigate, and actually enjoyable. We feel like we’re part of something much bigger — but without sacrificing who we are as a team.”
Looking ahead, Rota envisions massive growth opportunities beyond Edmonton, thanks to the borderless nature of the eXp model and the shared leadership of industry icons.
“Our goal has always been to keep moving, to keep evolving,” he said. “Now we have a brokerage that evolves with us.”
As John and the Müve Team launch into this next chapter, one thing is clear: this is more than a move — it’s a momentum shift. Fueled by innovation, backed by collaboration, and driven by purpose, they’re building not just a business, but a legacy in motion
To learn more about eXp Realty Canada connect at https://www.exprealty.ca/
